Table Top Display Strategies - 05/05/2006

Table Top Display Strategies - Displayit® Event Marketing & Trade Show Newsletter

When it comes to discussing trade show displays, the talk usually centers around full height and large displays. However table top style displays play a big role in the exhibiting programs of most companies. Whether for small regional shows or for recruiting fairs, table top displays are asked to project a professional image and convey a large amount of information about your organization. We wanted to take some time this month to discuss some ideas for creating an effective table top display.

Full color fabric displays have had a big impact on the exhibit industry by making exhibits more unique, lighter and easier to setup. Fabric has also had an impact on the table top display. The Blast 60" x 60" table top display has been an exciting innovation. This display features a 60" x 60" full color graphic that comes attached to a small pop-up frame. You simply expand the frame, and you have a powerful full color graphic ready to display. The cost of this unit is only $795, so with a display like this you have a low cost display that is also very lightweight(13 pounds) and easy to ship. The one limitation of this system is you must change the entire 60" x 60" graphic. You cannot change out individual parts of the overall graphic, so you must make sure that you design your graphic to convey the proper message.

For those interested in this fabric style of display but need to switch out individual parts of the graphic message, you may want to consider the Xpressions style display. The Xpressions systems allow you to customize and switch out individual graphic elements. These elements can also be interchanged with full height Xpressions frames.

Fabric can also play a part in improving the look of an existing table top display. A logo imprinted table cover can add a lot of impact to an existing table top display. You can use dye sublimation printing techniques to produce full color table covers or a screen printing/vinyl heat transfer process to produce simpler logos. The key to producing a great looking table cover is to keep your concept simple. Use the table cover to spotlight a clean looking logo that immediately introduces your brand to show attendees.

Remember, there are plenty of ways to create an exciting table top display. Small doesn’t have to be mean boring. Use these recent innovations to make your table top display the hit of your next event.

Displayit® Introduces Storage, Freight, I&D Services

We just completed a move into our new, larger facility that will allow us to expand the range of services we are able to offer our clients. We are now able to offer storage, freight, and installation and dismantle services for a wide-variety of exhibitor needs. With our new facility we can store your exhibit as well as inspect it prior to shipping it to your next show. If you need help handling your trade show freight program, we now offer a complete network of carriers to meet a variety of needs. Please contact our Director of Operations Josh Axelberd for more information on this program

Tension Fabric Displays On Sale

Table Top Display Strategies - Displayit® Event Marketing & Trade Show Newsletter

Our new portable tension fabric display system is currently on special for our newsletter recipients. If you order any of our portable tension fabric displays prior to July 31, 2006 you can receive an additional 5% off of our already discounted prices. Just mention this newsletter to receive your discount.

The tension fabric system offers an outstanding display value and these units are perfect for 10' or 20' wide inline booth spaces. Displayit uses this display system for our trade shows where we have a 10' x 10' space. We’ve found the powerful full-color graphics and clean lines make this system standout more than the typical 10' display. We’ve been next to large $60,000 20' x 20' exhibits and gotten more attention when using this system. The tension fabric system offers the ability to add front stand-offs that allow you to add graphics, shelves, or flat-panel monitor holders. There is also a oval shaped portable counter available with full color tension fabric graphic that you can use in conjunction with your booth. Next to its great looks, the best thing about this system is how it ships. A complete 10' unit with multiple stand-offs and front counter can pack in a single case which weighs less than 100lbs, about the same as a traditional pop-up.

The key to designing a great tension fabric display is all in the graphics. We can help you put together a graphic that will provide you with a highly dynamic presentation. Please call one of our consultants at your convenience to discuss the options.