Trade Show Success Training Program
You Will Learn:
How to identify and connect with your ideal prospects
It's not about you. It's easy to become too focused on your own company's products and services, but in order to have a successful show, you've got to focus on your target prospects' needs.
Secrets for creating messaging that your prospects will find irresistible
Your customers are already inundated with marketing messages. And once they hit the trade show floor, the competition for their attention grows even fiercer. You have to stand out. The key is connecting on an emotional level.
How to create a realistic budget that delivers increased ROI
"I don't have a budget." Unfortunately, I hear these words all too often when I ask new clients about their trade show marketing budgets. How can you evaluate and measure return on investment if you don't have a budget to begin with? The budgeting process is easier than you think. I'll show you a few simple formulas.
Insider secrets to help you cut show-related fees and costs
Trade show fees and expenses can be unbelievable. You're still going to have to pay up, but make sure you don't wind up paying more than your fair share.
Tips for creating a cost-effective display that produces results
When it comes to trade show displays, there are no "one size fits all" options. We'll share pros and cons of various systems, and we'll also help you make an informed decision.
Our free trade show training course is divided into two 40-minute sessions, which you can watch at your convenience. Once you enter your information and register above, we'll send you the link for the first video, which will cover everything you need to know to develop a great trade show marketing plan. Session two will follow a few days later, and we'll share some insider secrets that are aimed at helping you lower your trade show expenses. On top of that, we'll share everything you need to know to create a more effective trade show display.