Trade Show U Free Training

What is Trade Show University?

Trade Show University is our 100% totally free video training series designed to help you dominate your next trade show. (Yes, it's totally free; you don't even have to share your e-mail with us.) We've also created a downloadable .pdf that has detailed notes on each one of the 10 steps. We recommend you bookmark this page and watch 2 or 3 videos a day so you can absorb the content. All the videos are also accessible in one YouTube playlist, or you can download our MP3 audio recordings of the classes and listen to them on the go.

Step 1 - GET STARTED NOW!

Sounds simple, but it's crucial. Procrastinating can end up costing you anywhere from $500 - $5000 in unnecessary rush fees and loss of "early bird" discounts.

Listen to MP3 Audio (5 Minutes Long)

Already short on time? We're here to help! Check out our ExpressLine Kits.

• Our Best Selling Displays
• Produced in 3 business days (or less)
• FREE 2-day shipping anywhere in the U.S.A.
• Your very own Displayologist to help you along the way

Step 2 - DETERMINE THE VALUE

Decide if it's worth it (for you and your prospects).

Download "Determining Value" Worksheet (PDF)

Step 3 - BUILD YOUR BUDGET

As defined, "budget" means the total amount of money allocated for a specific purpose during a specified period. And there it is: specific purpose.

Download Worksheets:

• "Budget Values" (PDF)
• "Booth Planning" (PDF)
• "Baseline Budgeting" (PDF)
• "Additional Expenses Budgeting" (PDF)
• Step 3 worksheets (ZIP)

Step 4 - CRAFT YOUR MESSAGE

What's your USP? In other words, what sets you apart from all the rest?

Download Worksheets:

• "Prospect Goals" (PDF)
• "Unique Selling Proposition (USP)" (PDF)
• "Company Goals" (PDF)
• All Trade Show U Worksheets (One PDF)

Step 5 - SELECT YOUR MARKETING MEDIA

What tools will you use to make your point?

Step 6 - BRING YOUR MESSAGE TO LIFE

Get 'em to pay attention!

Step 7 - DETERMINE THE SALES PROCESS

Know your process inside and out, and then train your
team on how to make it happen.

Step 8 - SET YOUR GOALS

Making "the Sale" is not always the only goal.

Step 9 - PLAN OUT THE LOGISTICS

AKA the "Things to Do" checklist

Step 10 - MEASURE YOUR PROGRESS

Discover your "let's do this again" and "never, EVER do
that again" plans.